UM NOVO JEITO DE COMPRAR BATOM
What’s the feeling of doing something for the first time?
Quem disse Berenice?, a brazillian beauty brand, was the first brand in the WORLD to accept TikTok coins as a payment for real produtcs.
How did we do it?
art direction_social content and strategy_design
01
We launched “Berêgift” on TikTok (and this one I designed myself)
02
To buy the lipstick with a 50% discount, all you had to do was send the gift during the Live held by influencer Luiza Parente.
2 lipsticks were sold per minute during the live broadcast.
7 million impressions
70k viewers
An unprecedented way to buy makeup on Tiktok and a new media format brought us
SOME AWARDS
MMA SMARTIES
SILVER in category: INSTANT IMPACT
BRONZE in category: INTEGRATED ECOMMERCE INNOVATION E LIVE STREAMING
FINALIST AT THE EFFIE AWARDS AND TIKTOK AWARDS
To achieve these results, the social media strategy was intense.
In this job I had the chance to do all the art direction, design the TikTok gift and create the social media strategy and content.
Creation: Daniele Bezerra de Almeida, Marcelo Rosa, Lucas Vidigal, Clarice Jota Salles, Domênica Camatti, Alexandre Claudino, Amanda Nobrega, Amanda Jürgensen, Marcelo Druck, Desirée de Oliveira, Juliana Constantino
Strategy and Data: Eduardo Barreto, Tiago Gamaliel, Débora Quirino Martins, Julianne Shtorache, Suellen Figueiredo
Operations: Carolina Domingues Costa e Lucas Reales
Production and Influence: Malu Chagas, Camila Ximenes, André Celli, Maria Eduarda Bueno, Juliana Rodrigues, Rafaela Victor da Silva, Bianca Iaconelli, Eduardo Espindola, Maiara Garducci
Customer service: Débora Barbezani de Arruda, Fernanda Santos, Bruna Stalliviere Coelho, Camila Barreto Clients Branding and Networks: Sylvia Cardoso, Karina Floriani, Thauany Silva, Julia Marquezi, Juliana Ilgenfritz Senger