FASHION EXPERTS
It's so hard to find good deals when you are in the middle of a big sale.
So we called the best digital influencers from Brazil, experts in fashion, to help our consumers to find out the best deal in the biggest sale of the year :
the Black Friday.
concept creation_art direction_social content
Led by the Brazilian actress Giovanna Antonelli the influencers help our consumers choose the best deals based on how much they want to spend.
360º collection view
Our influencers showed their fashion choices in bullet time photography.
We used 60 perfectly aligned cameras
making of
art directors making art
Art Direction: Amanda Jürgensen and Rafael Litschauer
Copywriter: Nathalia Blanco
Creative director: Jonas Kühner
Direction: Amadeo Canônico and Nicole Fisher
Photos: Mariana Maltoni