This campaing was created to show that all you wanted, now you can have it with the best prices.
Tais Araujo is the right choice to star in the biggest sale campaign of the year.
With her charisma and magnetism, she shows to our client that now they can buy everything they ever wanted and truly take advantage of discounts.
concept creation_art direction_social content
We created mini videos to keep consumers interested throughout black november
At the most important day of the month, the promotional video gained more sense of urgency for customers to truly enjoy Black Friday prices.
Instagram is awesome to engage consumers, so we created filters and stickers. Everybody shared a lot.
And our influencers shared the best deals in our store
Art Direction: Amanda Jürgensen, Julia Faria and Paulo Lajus
Art assistant: Isabel Rezende
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Direction: Barbara Magri and Vicente Franca
Producer: Cosmo cine
Photos: Rodolpho Pupo
Sticker illustration: Felipe Lopes
