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concept creation_art direction_social content
Why not a campaign to inspire people to
kiss a lot
on Valentine’s day?
concept creation_art direction_social content
in social media we posted short films with people
kissing
kiss
beijo
inspire
Tiktok videos
we were present on all social networks
using the hashtag
#nossoBeijoNaZattini
our consumers posted pictures kissing whoever they wanted, so they appeared on our social network on Valentine’s day
Instagram is awesome to engage consumers, so we created filters where they were able to play sending kisses or finding love
let's kiss
Art Direction: Amanda Jürgensen and Paulo Lajus
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Direction: Julia Tonon
Producer: A Veneta
Photos: Lorena Dini
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